Hned troje na\u0161e nejslavn\u011bj\u0161\u00ed l\u00e1zn\u011b – Karlovy Vary, Mari\u00e1nsk\u00e9 L\u00e1zn\u011b a Franti\u0161kovy L\u00e1zn\u011b – se do\u010dkaly minul\u00fd t\u00fdden zaps\u00e1n\u00ed na seznam sv\u011btov\u00e9ho kulturn\u00edho d\u011bdictv\u00ed UNESCO. A pro n\u00e1\u0161 kraj jde o p\u0159\u00edle\u017eitost, kterou by nem\u011bl promarnit.<\/p>\n
Karlovy Vary d\u00edky sv\u00e9 sv\u011btovosti jsou jednou z ob\u011bt\u00ed poklesu koronavirov\u00e9 turistiky, kter\u00e1 nav\u00e1zala na zhor\u0161en\u00ed vztah\u016f mezi z\u00e1padem a Ruskem. UNESCOv\u00e9 pam\u00e1tky, kter\u00e9 maj\u00ed tento mezin\u00e1rodn\u00ed „\u0161templ“ v\u00fdjime\u010dnosti, nav\u0161t\u011bvuje o des\u00edtky procent v\u00edce turist\u016f. A tento potenci\u00e1l by m\u011blo jen umocnit zaps\u00e1n\u00ed cel\u00e9ho l\u00e1ze\u0148sk\u00e9ho troj\u00faheln\u00edku, kdy jednotliv\u00e9 sv\u011btov\u00e9 l\u00e1zn\u011b d\u011bl\u00ed jen p\u00e1r des\u00edtek kilometr\u016f. Tento historick\u00fd okam\u017eik nav\u00edc navazuje na dva roky star\u00fd z\u00e1pis hornick\u00e9ho Kru\u0161noho\u0159\u00ed, kdy do\u0161lo k z\u00e1pisu unik\u00e1tn\u00edch kru\u0161nohorsk\u00fdch hornick\u00fdch d\u011bl na seznam sv\u011btov\u00e9ho d\u011bdictv\u00ed.<\/p>\n
Jak ale potenci\u00e1l vyu\u017e\u00edt d\u00e1le? Ur\u010dit\u011b je t\u0159eba p\u0159edev\u0161\u00edm pomoci turist\u016fm se k n\u00e1m do kraje dostat. D\u00e1lnice D6 mus\u00ed b\u00fdt jasnou prioritou. Je velk\u00e1 \u0161koda, \u017ee karlovarsk\u00e9 mezin\u00e1rodn\u00ed leti\u0161t\u011b m\u00e1 sv\u00e9 zlat\u00e9 \u010dasy za sebou, stejn\u011b jako fakt, \u017ee regionu chyb\u00ed kvalitn\u00ed d\u00e1lkov\u00e9 \u017eelezni\u010dn\u00ed spojen\u00ed s N\u011bmeckem- Pendolino sice jezd\u00ed z Var\u016f a\u017e do Ostravy, ale do N\u011bmecka „dr\u00e1ty“ nikdo nenat\u00e1hl. Dal\u0161\u00ed rovinou je kvalitn\u00ed propagace a tzv. destina\u010dn\u00ed marketing. N\u00e1\u0161 kraj je velmi mal\u00fd, v podstat\u011b jsme velc\u00ed jako v\u011bt\u0161\u00ed n\u011bmeck\u00fd okres a t\u00edm sp\u00ed\u0161e je nutn\u00e9 cel\u00fd region propojit do spole\u010dn\u00fdch turistick\u00fdch produkt\u016f. K ubytov\u00e1n\u00ed dostanete kartu, kde m\u00e1te zohledn\u011bny slevy \u010di gratis vstupy na nejr\u016fzn\u011bj\u0161\u00ed atrakce v\u010detn\u011b cesty ve\u0159ejnou dopravou. Jestli n\u011bco m\u00e1 b\u00fdt „transforma\u010dn\u00edm projektem“, tedy n\u011b\u010d\u00edm, co provede n\u00e1\u0161 kraj do budoucna, m\u011blo by to b\u00fdt turistick\u00e9 uchopen\u00ed potenci\u00e1lu na\u0161eho kraje.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hned troje na\u0161e nejslavn\u011bj\u0161\u00ed l\u00e1zn\u011b – Karlovy Vary, Mari\u00e1nsk\u00e9 L\u00e1zn\u011b a Franti\u0161kovy L\u00e1zn\u011b – se do\u010dkaly minul\u00fd t\u00fdden zaps\u00e1n\u00ed na seznam sv\u011btov\u00e9ho kulturn\u00edho d\u011bdictv\u00ed UNESCO. A pro n\u00e1\u0161 kraj jde o p\u0159\u00edle\u017eitost, kterou by nem\u011bl promarnit. Karlovy Vary d\u00edky sv\u00e9 sv\u011btovosti jsou jednou z ob\u011bt\u00ed poklesu koronavirov\u00e9 turistiky, kter\u00e1 nav\u00e1zala na zhor\u0161en\u00ed vztah\u016f mezi z\u00e1padem…<\/p>\n","protected":false},"author":2,"featured_media":605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glosy"],"_links":{"self":[{"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/posts\/603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/comments?post=603"}],"version-history":[{"count":1,"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/posts\/603\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/posts\/603\/revisions\/607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/media\/605"}],"wp:attachment":[{"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/media?parent=603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/categories?post=603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matejdrbohlav.cz\/index.php\/wp-json\/wp\/v2\/tags?post=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}